Company

Our Mission

To be the recognized industry leader in complementing instruction with practice based, long-term vocabulary mastery.

Our Beginnings

In 2001, German college student and phase-6 founder Daniel Gorin was using flash cards to study vocabulary. One rainy day, Daniel accidentally dropped his well-organized cardboard box filled with flash cards on the muddy floor of the school bus.

An idea was born: Daniel created phase-6 in Germany in early 2002 based on the scientific “Ebbinghaus Forgetting Curve” theory. His objective was to develop the simplest and most effective practice tool for long-term retention of vocabulary. Encouraged by friends and relatives, Daniel started building a nationwide, grass roots distribution network in schools.

Success Story

A key to success has been the company´s inherent organic growth. Starting as a seemingly simple concept, phase-6 has succeeded in growing without the need for external financing, but has relied solely on word-of-mouth from enthusiastic teachers, as well as satisfied students and parents. With support and encouragement from his former teachers, parents, and fellow students, phase-6 has helped more than 325,000 students throughout Germany with memorization and long-term retention of knowledge.

Geographically, usage of phase-6 has spread well beyond German borders: market entries occurred during the last two years in Romania and Switzerland. Spain, England, and even South Africa are currently in a pre-market stage.

U.S. Market Entry

Encouraged by positive feedback from virtually all stakeholders and teachers in our U.S. grades 4-12 pilots, phase-6 started its nationwide operations in Chicago in the late fall of 2006. Our tremendous success in the German educational industry coupled with the initial reactions here in the U.S., make us confident of success.